IF YOU'RE A MAN between the ages of 18 and 8O, PLAYBOY is meant for you. If you like your enter­tainment served up with humor, sophistication and spice, PLAYBOY will become a very special favorite.

We want to make clear from the very start, we aren't a "family magazine." If you're somebody's sister, wife or mother-In-law and picked us up by mistake, please pass us along to the man in your life and get back to your Ladies Home Componion(一本歷史悠久1873的婦女雜誌。).

Within the pages of PLAYBOY you will find articles, fiction, picture stories, cartoons, humor and special fea­tures culled from many sources, past and present, to form a pleasure-primer styled to the masculine taste.

Most of today' s " magazines for men" spend all their time out-of-doors-thrashing through thorny thickets or splashing about in fast flowing streams. We' ll be out
there too, occasionally, but we don't mind telling you in advance - we plan on spending most of our time inside.

We like our apartment. We enjoy mixing up cocktails and on hors d'oeuvre or two, putting a little mood music on the phonograph, and inviting in a female acquaintance for a quiet discussion on Picasso, Nietzsche, jazz , sex.

We believe, too, that we are filling a publishing need only slightly less important than the one just taken care of by the Kinsey Report. The magazines now being pro­duced for the city-bred male (there are 2-count 'em-2) have, of late, placed so much emphasis on foshion, travel, and " how-to-do-it" features on everything from avoiding a hernia to building your own steam bath, that entertainment has been all but pushed from their pages.

PLAYBOY will emphasize entertainment.

Affairs of state will be out of our province. We don' t expect to solve any world problems or prove any great moral truths. If we are able to give the American male a few extra laughs and a little diversion from the anxieties of the Atomic Age, we' ll feel we've justified our existence.






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